Evolution 2.0April 25, 2016
People have been asking: What’s going on at Third Street and why can’t you get all the new stuff in all the stores? Lets break this into two answers…
What’s going on at Third? Answer: A Border Grill revolution. Menu changes. Decor changes. New colors. New vibe. Rock-n-Roll! Our fans (YOU) ask for new stuff, share their ideas and reminisce about some of the great stuff we used to serve on the BG Trailer but we didn’t have a system (or space) to experiment. Until now! Think of Third Street as a test kitchen or place to try new ideas. You asked for things like brown rice, shredded beef and a new twist on chicken. Your wishes have been granted. Stay tuned for a new salad (this week) and a new vegetarian option in a few weeks.
Why can’t you get the new stuff in all the stores? Answer: New products require new inventory and new processes. Being totally honest the biggest impact (for staff) new items bring is process change. It might sound crazy but it doesn’t take much to affect the flow of a well oiled machine. So we have a plan: Test at Third. See what works. Figure out how it can work in the other stores. Go from there.